The Challenge
New Leaf & Co wanted a Identity and packaging design for their range of Yerba Mate Tea products. The Identities needed to look professional but also display the message of them being organic and healthy. This project was a competition between my piers and I during my second year of university.
My Approach
Using my knowledge of branding and designing packaging I was able to design and mockup what potential identities and packages for the Yerba Mate Tea products would look like. I felt that keeping the designs clean and simple was the best way to show the messages that this design needed to show.
Design Solution
The identity needed to stand out on a shelf against all the other products in a supermarket. It also needed to clear what the product was and they needed to work well as a range of products. For this I used a coloured strip down the front and back of the packaging to determine the flavour and type of ingredients used in the pack.
The Outcome
The outcome that I delivered was the identity design and mockups of packages. I also delivered business cards and letterhead mockups with the identity on them.